Communication

·     A dual process of transmitting messages from one reason to another

“ Communication is stirring up  ideas in the mind of antoher it sharing of ideas among group of people. It is imparting concepts to an audience

-        MONROE Etal. (1982)

---

Elements of Communication

·      Speaker – Encoder

·      Message-  Idea ,data

·      Listener – receiver , recipient (Decoder)

·      Channel –  The means , the instrument, thing that you use )

·      Response – The only way , the speaker knows, the message (Reaction)

·      Feedback – ( Reaction)

·  Noise – Noise inside your body      ( Physical , psychological ,physiological)

·      Communicative situation – setting or context

Physical location – depends on the purpose

Psychological setting – depends on the participants

---

     Nature of Communication

Aristotles Model of Communication

·      The most important part in this model is setting where the listener is situated

·      “Setting”

      

---

Legal settings

·      Meant the courts where ordinary people defended themselves

Deliberative settings

·      Meant political assemblies (Roman Senate)

Ceremonial setting

·      Meant the celebrations held when they won a war , when they a leader a had new one

---

Claude Shannon and Warren Weaver

·      Concept of “Noise”

·      Telephone model

    Wilbur Schramn

·      Father of MASS COMMUNICATION

·      Field of  experience

            Eugene White (1960)

                                    Circular communication                                    
                                                      Cyclical model